Best CRM: A Shortlist by Team Profile, With the Trade-offs Written Down
The best CRM depends on the team using it. A practical shortlist for founder-led sales, 20-person B2B teams, field sales, ecommerce, and complex deals.
sales operations
SFDC CRM: What the Acronym Covers and How to Run an Inherited Org
SFDC is shorthand for Salesforce. Inheriting an SFDC org is its own job. A practical audit and cleanup plan for the first 90 days.
Best CRM Software: A Decision Process, Not a Ranking
There is no single best CRM. There is a best fit for your process, team size, and tolerance for admin. The evaluation process I use before a single demo.
Salesforce CRM: Editions, Real Costs, and Where Budgets Leak
A practical read on Salesforce editions, street pricing, implementation costs, and the line items that blow up year-one budgets.
Customer Relationship Management: What It Does and What It Won’t Fix
A CRM won’t fix a pipeline nobody agreed on. What the software actually does, where rollouts break, and how to run a first one without buying more than you need.
